At Jeevin - Assisted living consultancy, we believe that seniors deserve the highest standard of care and support, and we are committed to helping businesses create these communities that promote health, wellness, and independence. Our services are tailored to meet the unique needs and budgets of businesses, ensuring that elders receive personalized attention, care and support every step of life in an assisted living.
Our Continuing Care Retirement Communities (CCRC) or Assisted Living consulting services include:
Competitive Analysis: We kickstart our engagement with a thorough competitive assessment of all assisted living communities within the project's Primary Market Area. This comprehensive report covers critical data, including care offerings, services, amenities, rental and care rates, occupancy statistics, and physical infrastructure. Such a meticulous analysis empowers businesses to pinpoint target markets, identify gaps in the industry, and strategically position their projects.
Pre-Opening, Opening, Post-Launch marketing and sales Programs: The key to a successful positioning strategy lies in understanding the unique value proposition (USP) of your assisted living facility and bridging the market gaps. Effectively promoting and reaching the right target audience during the pre-launch phase can yield a remarkable response, with potential occupancy rates of up to 20-30% upon facility opening. Employing impactful social media campaigns, Above the Line (ATL) and Below the Line (BTL) marketing tactics, and delivering compelling corporate presentations are just a few strategies for amplifying awareness. While the initial investment during the launch phase might seem substantial, it ultimately enhances occupancy rates from day one, leading to optimized operational costs.
Considering that operational expenses represent a significant portion of the budget for assisted living facilities, Jeevin's advice to our assisted living clients is to view pre-launch investments not as isolated expenses in the short term but as critical drivers for achieving faster breakeven points and operational efficiency.
Turnaround Projects: If you find yourself in a situation where your assisted living facility is underperforming and struggling to attract occupants, Jeevin - Assisted Living Consultancy firm can offer a lifeline. Our seasoned team, with over 18 years of experience in the senior and assisted living sector, specializes in reviving struggling facilities. We begin by conducting a comprehensive analysis of the current circumstances, evaluating the effectiveness of previous strategies, and categorizing them based on their outcomes. With this insight, we develop a fresh, tailored strategy that may include repositioning, staff training, process optimization, pilot campaigns, or even a complete pivot. The success of the stressed assisted living facility in India is our ultimate goal, and we fine-tune our approach based on results.
Operations Management: At Jeevin, we create bespoke processes and guidelines tailored to each assisted living facility. Following this, we provide comprehensive training to ensure that teams understand and adhere to these guidelines. Recognizing that each facility is unique, our standard operating procedures (SOPs) are meticulously crafted to prioritize resident well-being while simultaneously enhancing profitability margins and operational efficiency. Training and implementation of standard procedures is an integral part of overall program.
Benchmarking standards: We help you in defining best benchmarking standards which includes sales numbers, operational budget optimization, Standard procedures, Customer feedback and satisfaction, safety standards, employee optimization and satisfaction etc which determine uniqueness of any community.